"The eye sees only what the mind is prepared to comprehend."
"The eye sees only what the mind is prepared to comprehend."
For about thirty years Genius Loci has been successfully handling the visual marketing of luxury hotels, places, and destinations. Atelier, creative workshop, design studio, Genius Loci offers a tailor-made service.
It is a matter of knowing how best to present a hotel and the place. Bringing to bear the kind of sensitivity that will satisfy the requirements of every establishment and every client. Theory? Practice: an unparalleled love for details. Showing each hotel in its own special light.
“Putting beauty into business and business into beauty.”
From branding to advertising, photography to graphics, art direction to copywriting, consulting, pre-press, and printing. Personal, customer-oriented service from concept to the finished article. Genius Loci is all these things. And more. We are a team of experts fully equipped to work side by side with those who sell the best in hospitality. Our best reference is our own track record: hotels that have become a part of our history.
Traveling together.
ITALY
Hotel Cipriani, Venice
Cristallo Hotel Spa & Golf, Cortina d’Ampezzo
Villa D’Este, Lake Como
Grand Hotel Tremezzo, Lake Como
Palazzo Parigi, Milan
Principe di Savoia, Milan
Park Hyatt, Milan
Hotel Bulgari, Milan
Grand Hotel et de Milan, Milan
Hotel Splendido & Splendido Mare, Portofino
Villa San Michele, Florence
Villa La Massa, Florence
Grand Hotel Continental, Siena
STB, Società Terme & Benessere, Tuscany
Fonteverde Spa Resort, Tuscany
Grotta Giusti Spa Resort, Tuscany
Bagni di Pisa Spa Resort, Tuscany
Versilia Golf Resort, Tuscany
Capanelle, Tuscany
Castello di Velona, Tuscany
Hassler, Rome
Hotel Eden, Rome
Aldrovandi Villa Borghese, Rome
Hotel d’ Inghilterra, Rome
Cavalieri Hilton, Rome
Grand Hotel Excelsior Vittoria, Sorrento
Hotel Caruso Belvedere, Ravello
Palazzo Avino, Ravello
Hotel Santa Caterina, Amalfi
Hotel Excelsior, Naples
Grand Hotel Vesuvio, Naples
Hotel Majestic, Naples
Grand Hotel Timeo, Taormina
Villa Sant’Andrea, Taormina Mare
Atlantis Bay, Taormina Mare
Mazzarò Sea Palace, Taormina
EUROPE
Hotel Bulgari, London
Gstaad Palace, Gstaad
Grand Hotel du Golf, Crans Montana
Lausanne Palace & Spa, Lausanne
Splendid Royal, Lugano
Hôtel des Trois Couronnes, Vevey
Hotel De la Paix, Lugano
Raffles Montreux Palace, Montreux
Mc Donald’s, Zurigo
Hotel des Bergues, Geneva
Le Richemond, Geneve
Swissôtel Métropole, Geneva
Beau-Rivage, Geneva
Hôtel de la Cigogne, Geneva
Le Meurice, Paris
La Chevre D’Or, Côte d’Azur
La Reserve de Beaulieu & SPA, Côte d’Azur
Residence de la Pinede, Saint-Tropez
Hôtel Métropole, Monte-Carlo
Le Mas du Langoustier, Ile de Porquerolles
Le Maquis, Corsica
Hotel Ritz, Madrid
Las Dunas Beach Hotel & Spa, Malaga
La Residencia, Mallorca
Lapa Palace, Lisbon
Quinta Do Lago, Algarve
Vila Sol Spa & Golf Resort, Algarve
Reid’s Palace, Madeira
Lapa Palace, Lisbon
Quinta Do Lago, Algarve
Reid’s Palace, Madeira
Amathus Beach Hotel Paphos, Cyprus
Amathus Beach Hotel Limassol, Cyprus
Amathus Beach Hotel Rhodes, Rodi
RUSSIA
Grand Hotel Europe, St. Petersburg
Baltschug Kempinsky, Moscow
TURKEY
Swissôtel The Bosphorus, Istanbul
MOROCCO
La Mamounia, Marrakech
UAE – EMIRATES
Hotel Bulgari, Dubai
USA
21’, New York
Windsor Court Hotel, New Orleans
El Encanto, Santa Barbara
MEXICO
Maroma Resort & Spa, Riviera Maya
BRAZIL
Copacabana Palace, Rio de Janeiro
Hotel das Cataratas, Iguassu National Park
PERÙ
Miraflores Park Hotel, Lima
Hotel Monasterio, Cusco
Las Casitas del Colca, Colca Canyon
Machu Picchu Sanctuary Lodge, Machu Picchu
Hiram Bingham Cusco to Machu Picchu
CHINA
Hotel Bulgari, Shanghai
Hotel Bulgari, Beijing
INDONESIA
Hotel Bulgari, Bali
DESTINATION
Sicily, Puglia, Lake Como, Amalfi Coast, Rome,
Venice, Taormina, Trapani, Ravello, Andermatt,
Canton Ticino, Marrakech, New Orleans,
Perù, Equador, Brazil, China, Indonesia,
UAE – Emirates.
OTHER:
SOGT Swiss Oil Gas Trading, Geneva
CGM, Principauté de Monaco
MOGT Monaco Oil Gas Trading,
Principauté de Monaco
Royal Mansour, Marrakech
Activities
Our aim is to capture and convey the soul of a luxury hotel as a destination, which is composed of vibes, colours, perfumes, flavours, sounds, emotions, and memories.
We work as artists, but constantly focus on:
– the effectiveness and business success of the image, design, and communication tools;
– the positive feasibility of each item, turn-key;
– paying special attention to maximizing the client’s investment in the creation of luxurious yet always pragmatic items.
Our team is lean and flexible and made up of hotel communicators, who approach the client account and the project with a long-term orientation. They spend time living and breathing the hotel’s soul, building up know-how that lasts over time.
Image & Communication
Brand strategy & positioning
Identity & design
Naming & verbal branding
Marks
Photography & video
Brochures and print
Packaging
Advertising
Digital & social media
Image & Communication
Brand strategy & positioning
Identity & design
Naming & verbal branding
Marks
Photography & video
Brochures and print
Packaging
Advertising
Digital & social media
Photography & Videos
Photo reportage – black and white
Photo reportage – color
Places & Destinations
Hotels portraits
Hotels atmosphere & magic
Details
Food & Drinks
Wellness & Beauty
Photography & Videos
Photo reportage – black and white
Photo reportage – color
Places & Destinations
Hotels portraits
Hotels atmosphere & magic
Details
Food & Drinks
Wellness & Beauty
Publishing
Design
Editorial projects
Writing
Photography
Preprint
Print
Publishing
Design
Editorial projects
Writing
Photography
Preprint
Print
Events & Exhibitions
Creation & Production
Photography exhibitions
Conference
Events & Exhibitions
Creation & Production
Photography exhibitions
Conference
Special Projects
Project Leader
Ideas & Visions
Development
Branding Proposal
Special Projects
Project Leader
Ideas & Visions
Development
Branding Proposal